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Jul 16, 2025 Future Tech Strategy

AI + EQ = Breaktrough Innovation

The next wave of innovation will not be driven by pure computing power, but by the intelligent combination of artificial and emotional intelligence. Companies that strategically combine both dimensions will tap into completely new markets and create sustainable competitive advantages. Why the future belongs to EQ-optimized AI systems.

Jannis Ritterspach

Author

Jul 15, 2025 Marketing Transformation

What It Means for Brands When Machines Shop

While marketing teams still spend millions on emotional storytelling, smart devices are already shopping autonomously – rationally, data-driven, and without brand loyalty. This technological disruption fundamentally challenges proven marketing principles and forces companies to completely rethink their brand strategy.

Jannis Ritterspach

Author

Jul 14, 2025

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Jannis Ritterspach

Author